As we know Facebook is a powerful tool that allows brands to expand their reach, strengthen engagement with consumers and bring new potential customers as long as they know to get the most out of this tool.
In this way, fan pages within the platform play a vital role to establish a marketing strategy in Facebook.
The social network of Mark Zuckerberg changed his feature and adds new features to its platform constantly, so to optimize a fan page can be a rather a complicated task.
In this sense from the dedicated website SearchEngineNews reveal some "little known tricks" to optimize and make more relevant a fan page on Facebook .
Here are the most relevant:
1. Tracking organic visibility and viral – Organic Visibility in Facebook
As it has been said before, the statistics are fundamental to develop online marketing strategies to achieve good results.
Facebook , and other third-party platforms available, offers brands a number of valuable tools that allow administrators to follow up profiles on the published content that directly or indirectly affecting the audience.
In this regard, it is recommended to be aware of the number of people who organically contribute to the brand (direct fans of the page), and those views which are obtained by a viral effect (friends of the fans of the brand) placing the cursor over the words "X people saw this post" link under the posts, this with the intention of refining the content for greater impact on both existing and followers in the same contact.
2. Reposition photo – Reposition Facebook Photo
The current layout of the timeline is more visual to provide greater experience to users of Facebook. However, sometimes the images adapted to the new spaces in the social network can be a problem.
To remedy for such situation, you must go to the home page of the brand profile and click the pencil icon in the upper right corner of each image.
There is a menu of options where you should select the action "Reposition photo" to use the cursor to best fit the image to the space provided.
3. Schedule publications – Schedule Post in Facebook
Once you are done with moderation and taking into account the needs of the brand, it will be possible to save time and ensure the activity of the fan page.
To program all types of content in Facebook without the need of third-party tool, the first thing you should do is write the text, then click on the clock icon in the form that is in the lower left corner of the box message which will display a small menu where you may indicate the day, month, year and time that the post should be published, and then press the " Schedule "for the post to be stored and planned accordingly.
4. Define the administrative roles – Facebook Page Admin Role
Sometimes managing a brand profile on Facebook is a task that not performed by a single person but that work is done by a team working to cover different aspects of the fan page.
In this sense Facebook offers the option to define multiple roles as administrator, content creator, owner, moderator or analyst views among others.
Each of these positions has a number of specific responsibilities which can ensure that each team member is serving by restricting the access to certain information to avoid errors that could compromise the brand presence.
5. Highlight messages for fans- Highlight on Timeline
A good idea to make relevant brand page for fans of the same, and to strengthen the relationship with consumers and to generate a higher level of commitment, is to highlight the messages generated by fans of the brand's profile latter.
This is a good strategy to encourage community involvement and make clear the interest that the brand has to listen to his followers.
To make this distinction simply go to the wall brand publications, select the message you want to highlight and click on the star button located in the upper right corner to select the " Highlight "to occupy such publication a privileged place in the wall of the fan page.
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