Promote your Facebook page- In personal profiles through which the page is managed
- Inviting employees of the brand to become a fan
- Inviting friends and acquaintances who might be interested in your brand.
Generate and share quality content specific to the mark - creates images, videos and infographics about your brand that can generate more attention from fans. Share audio-visual content - images and videos are more effective than text publications. Sharing original content - Try always to look fresh and original content to that able to attract the attention of users. When content are useful it will be shared by fans and thus help to increase new fans.
Create exclusive content for Facebook fans - Through Facebook tabs (Facebook applications), you can add exclusive content only available to fans, this is great for eBooks, whitepapers, discounts, coupons, etc. ... Ask questions to your fans - one of the best practices in Facebook is constantly interact with your fans, take advantage and ask questions from time to time to meet you. Add the URL of Facebook in all the places you can, for example:- In all printed materials of your brand (business cards, flyers, invitations, etc. ...)
- In your email signature
- On your website or blog by adding widgets "Like" or Facebook icon
- In the newsletters you send
- In TV ads, newspapers and radio
Enjoy your Twitter profile - writes tweets on Twitter linking to a Facebook post rather than an external URL. For example if you are going to publish a story on Twitter, put it first on Facebook and then add the URL of the Facebook post on Twitter. Create competitions - competitions are always a good way to attract new fans, but beware of falling into the trap of circumventing an iPad if your brand is not technology. Ideally always contests where you can create your own products and giving away services and get that 90% of participants are fans of quality that can become future customers of your brand. Offer discounts and coupons – Thanks to Facebook’s new ad format “Facebook Offers” you can create a campaign offering users of Facebook discounts and offers for your products and services. If you have more than 400 fans on your page you can use and receive 8$ free for your first campaign. I've tried and I can assure you it works great. Advertising on Facebook - prepare an advertising plan for your fan page and get new followers.
Complete your Twitter profile - try to complete as possible your Twitter profile, including your profile picture, your picture and a brief description to header that defines what your brand. Believe it or not it is important that users know what you do. Your bio must be interesting Compose original tweets - while more original the tweet, your best chance of getting as many retweets and more likely to have new followers. . Create quality tweets - on Twitter a day are sent millions of tweets, try to provide interesting content for your audience. Talk to your followers and followers (Interaction) - Read your timeline and interact with your followers, you can also look through the viewfinder to speak of your brand or related topics and interact with users.
Send tweets often without becoming a spam - have each tweet you write is "magic", funny, not too long (to make room for Rts') Send tweet including # hashtags - than add 2 to 3 hashtags per tweet and always tries to add brand related hashtags Identify your target and follow him on Twitter -using tools like SocialBro and Justunfollow to follow people related to your brand every day or week. Typically, Twitter users who are interested in your brand, follow you back. Beware of misuse of this practice, and reminds unfollow users who do not follow back, since you have to maintain a balance between those who follow and those to whom you follow. Promote your products and services with discounts - discounts like contests tend to become more viral than any other content posted on Twitter, make discounts for your products and services. If you have an account on Instagram - Take advantage and share your photos on Twitter Create contests - using platforms like Sweepstakes, Twitter can create contests where users may become fans of your brand and send a tweet. One of the best ways to grow your fan profile is creating contests, but remember like on Facebook I always recommend giving away your own product or service. Add the URL of Twitter in all the places you can, for example:- In all printed materials of your brand (business cards, flyers, invitations, etc ...)
- In your email signature
- On your website or blog by adding widgets "Like" or Facebook icon
- In the newsletters you send
- In TV ads, newspapers and radio
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